US online gambling decline
Nielsen/NetRatings, the Internet media and market research company, have announced that web traffic to 10 popular online gambling websites was down by 56 percent in October. Sites tracked included PartyPoker.com, Bodog.com, Sportsbook.com and Casino On Net.com.
This is a clear repercussion from the impact of the Unlawful Internet Gambling Enforcement Act of 2006 that President Bush signed on October 13th. The drop follows after a year of steady growth. The figures must also take into consideration that some of the companies studied had stopped taking bets from U.S player's altogether. Despite this fall in traffic, overall figures are up from this time last year showing an increase of 19 percent.
However, not all gambling websites have been hit hard by the new legislation. FullTiltPoker.com has shown a remarkable increase over the past year, seeing a rise in traffic of 106 percent from October 2005 to October 2006. They were also the only company in those analysed that recorded significant gains in traffic since the new legislation was passed, increasing traffic by 42% in this period. This is clearly a result of their decision to continue to accept U.S players, as many other poker rooms closed their doors. Back in October, FullTiltPoker.com declared that they were “here to stay”.
Analysts predict that many gambling companies are yet to experience the full brunt of the new legislation, but for those that are brave and audacious enough to chance their arm and sidestep these restrictions, there is opportunity to still thrive in the industry.
Editor, Jackpot.co.uk - 2006-11-15 12:27:39