UK lottery attracting foreign interest

Britain’s £5 billion-a-year National Lottery has attracted interest from Indian and Greek lottery operators before Friday’s statement announcing the bidders attempting to run the lottery from 2009 to 2019.

Mumbai-based Sugal & Damani and the Greek-based international lottery operator Intralot are both set to challenge the incumbent of the current licence, Camelot.

The National Lottery Commission has stated last year that they would wish for Camelot to be firmly challenged from other bidders but that may be hard to accomplish.

Camelot reported a rise in ticket sales by £105.4 million to £3.71 billion in the last figures released last year and showed an impressive growth in the interactive market sales.

Despite the good performance, Camelot is not taking anything for granted and plans to “win the licence, and not just retain it”.

The perceived dominance of Camelot’s position has put off many large companies such as UK bookmaker Ladbrokes, Europe’s largest gambling company Gala Coral and Australian lottery operator Tattersall’s, who have all reportedly pulled out of the race.  

However, the Greek operators Intralot are an interesting proposition for Camelot owing to their 100 per cent track record of acquiring licences it applies for.

Editor, - 2007-02-08 11:18:21

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