Ryanair defend their new bingo service

Ryanair’s chief executive, Michael O’Leary, has leaped to the defence of his company’s decision to incorporate an online bingo service for their passengers. The service, in a partnership with Jackpotjoy, provides passengers the opportunity to play bingo and a variety of other games as they book flights.

However, critics have attacked the decision, arguing that there seems to be no relevance of the service for an airline company and that it will add new temptations for gambling addicts.

"This is more entertainment as opposed to gambling," O’Leary said. "If you look at the products that Jackpot Joy already markets successfully, it’s bingo, it’s quizzes, it’s one-armed bandits. It's very easy to play, it's relatively small sums of money involved but the prizes are quite large."

The cheap flights specialists, who have a reputation for audacious and progressive thinking, also plan to introduce mobile phone calls on flights later next year accompanying their bingo service. O’Leary even speculated that pilots may even call out the numbers.

"That would get everyone's attention," he said.

Editor, Jackpot.co.uk - 2006-11-03 11:26:10




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