Poker on TV the aim for UK's SkyBet

The Gambling Act is expected to come into effect in 2007, and will permit gaming on iTV for the first time in the UK.

“The Act will permit the launch of true casino games such as poker, in addition to the fixed odds games already available on SkyBet,” the firm said in a statement.

Skybet has generated huge profits from fixed-odds game such as roulette on its range of interactive TV channels. The firm said gross margin for SkyBet had increased from 8% to 10% largely on the back of the success of its roulette and slots games. Total SkyBet revenue for the year was £261 million, a 37% increase on the comparable period.

And it predicted revenues would continue to rise following the introduction of interactive poker and casino games. SkyBet, which runs its gaming operations from Alderney, is now one of the largest UK bookmakers without a high street presence.

It recently shuffled its senior management positions with ex-managing director Nick Rust moving to the post of Director of Gaming at BSkyB. Rust was also recently named as the interim chairman of the newly formed trade body the Remote Gaming Association. Richard Flint, previously commercial director, was promoted to the role of managing director of SkyBet.

Press Release - 2005-08-04 17:45:40

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