Poker in London cabs
London’s renowned black cabs are soon to offer interactive poker to their passengers, through a venture between Full Tilt Poker and Cabvision.
It is a bold move by Full Tilt Poker, as they try to target London’s young and affluent population, as many online gaming operators seek new and creative ways of marketing their product.
Cabvision is described as “an in cab TV system that delivers a captive audience in a mobile environment” and Full Tilt Poker will utilize this service in an attempt to inform passengers, with tips from professionals and interactive quizzes.
"We are delighted that Full Tilt Poker has taken advantage of so many of the things that Cabvision can offer. A combination of audience, system flexibility and the right message makes this a great marketing fit," said Tom Paton, Cabvision Digital Media Sales director of sales and marketing.
The campaign doesn’t end there either; just in case passengers haven’t got the message by the time their journey ends, they will receive a Full Tilt Poker printed receipt.
Editor, Jackpot.co.uk - 2006-11-03 11:28:12