Playtech announce new deal

Playtech, the software developer and licensor for the online casino and land-based gaming industry, has announced a deal with the leading Chinese gaming group, Sino Strategic Group (SSI).

The deal will see Playtech providing the Chinese gaming group with its online and gaming software for five years. Playtech also announced that the two firms will be the first major distributors and promoters in China of the massively popular poker game, Texas Hold’Em.

Following the new launch of the poker product, SSI also plans to release a selection of Playtech-powered peer-to-peer tournament games through selected SSI outlets in China. This release is planned for 2007 after a period of testing, approval and implementation.

SSI’s subsidiary, Shanghai Kelo, operates the largest corporate retail gaming network in China with more than 450 point-of-sale gaming outlets in Shanghai.

Avigur Zmora, chief executive of Playtech, said: “This is a major development for both Playtech and SSI, bringing the Play for Real P2P tournament gaming experience to China at appropriately licensed gaming outlets for the first time.

“This license agreement will further establish Playtech's presence in Asia and is in line with the company's ongoing strategy. Playtech is increasingly Asian-facing and this transaction is another milestone in further diversifying the geographical reach of the business and its customer base.”

Playtech shares were up 4.23 per cent to 234p on the London Stock Exchange following the deal.

Editor, - 2006-12-20 11:56:44

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