PartyGaming announces PartyCasino for 2006
PartyGaming chief exec Richard Segal has revealed that the giant poker group, which last month entered the London Stock Exchange (LSE) with a highly successful IPO, is to re-launch its casino operations early in 2006.
The new branding will be PartyCasino, and on the financial side it will be using a shared wallet with the massive PartyPoker.com site. Extensive cross-marketing possibilities are seen and will
be fully exploited.
PartyGaming's current casino brand StarLuckCasino contributed around 8 percent of the group revenues in the year ending December 2004, and Segal admits the casino side of the business had been neglected until now.
"The group has had such spectacular growth in its poker room the focus has been on poker so far." Going forward there are now [Party Gaming] people 100 percent focused on casino with the resources to take the business forward. We will start leveraging the very significant brand values of Party Poker to our casino offering, he added.
Segal said he was not concerned at reports of slowing growth rates in the online casino industry, and opined, "I think there is a lot of growth left in that sector." Our casino business has grown fairly materially over the past couple of years, despite the fact it has been a neglected part of PartyGaming."
Gambling Press - 2005-07-06 13:51:02