Online Bingo Reaches Vast New Audience

Spanish speaking consumers will now be able to play online bingo with the upcoming launch of the world’s first Spanish online bingo website, after renowned Mexican sportsbook company, 90 year old Hipódromo de Agua Caliente, S.A, signed a software licensing agreement with leading Internet bingo supplier, Parlay Entertainment Inc.

The website, named eBingo Caliente, is expected to launch later this year and will target Spanish speaking, South American consumers with its Spanish user interface and Spanish speaking bingo callers.

'The market for online bingo is virtually untapped outside of English-speaking North America and the United Kingdom,' says Parlay Entertainment’s Vice President Andrew Branscombe.

According to Mr. Branscomb, Caliente’s choice to sign with Parlay illustrates their hope to be at the forefront of the rapidly increasing Internet Bingo industry. - 2005-08-10 13:07:14

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