Mecca Bingo to trial Electronic GameCards
Rank Group, owner of Mecca Bingo, is to trial Electronic GameCards in selected bingo halls.
The GameCards are a credit card size portable game that can be programmed to the needs of a particular game and illustrate the intentions of Mecca Bingo to try and keep its customers prior to the impending smoking ban in England and Wales.
Mecca Bingo, who operate 103 bingo venues across Britain, have been hit hard by the smoking ban in Scotland and are looking for new ways to keep their smoking customers coming back to the halls.
A spokesperson for Electronic Game Card, Inc. said, "The order marks the first adoption of our Electronic GameCard into the large United Kingdom bingo club market. Our GameCards are a cost efficient and highly effective promotional device for achieving the campaign revenue objectives for discretionary spending and increasing awareness and frequency of attendance among the UK's bingo player population."
Editor, Jackpot.co.uk - 2007-05-24 11:02:09