Ladbrokes plays Lego

Ladbrokes, is keen to join up forces with Legoland in a bid to operate a supercasino at Blackpool.

Ladbrokes want to present a proposal to Blackpool council and are eager to be partnered with Merlin Entertainments, the company behind Legoland and Sea Life.

Although talks are in the preliminary stages, Ladbrokes appear to have long-term plans in place. They have provisionally signed a deal with Hilton Hotels to be its hotel partner if successful in their bid and have made public their desire to build a casino at Blackpool.

Blackpool council want to use a potential supercasino to regenerate a 23-acre site on the Golden Mile, which is partly owned with leisure tycoon Trevor Hemmings. With Sea Life are already based on the Golden Mile, a partnership with Merlin Entertainments and Ladbrokes is already on a strong footing.

Despite the speculation, Ladbrokes declined to comment on who it was negotiating with but subtly underlined their interest in Blackpool.

"We want to present the council with a full entertainments package, not just a gambling venue, which will allow full regeneration."

Earlier this year, the Casino Advisory Panel (CAP) released a rankings update on the bidders for the U.K’s one supercasino, with the winner being decided in eight weeks. The Dome was the favourite, followed by Glasgow, Blackpool and Sheffield. Once the panel decides on the location, then the relevant council can begin to choose who operates the supercasino.

Gamcare, the leading authority in gambling protection, said that they had no problem with a children’s theme park (Sea Life) being so closely located to a supercasino.

"If it serves to provide a distraction from the gambling, that has to be a good thing," a spokesman said.

Editor, - 2006-11-29 12:40:12

Online Casino Gambling at