Ladbrokes cuts losses and signs-up with Turf TV
Ladbrokes has finally signed a deal with Turf TV after all of its 2,300 betting shops in the UK were left without pictures for some of the races at yesterday’s Cheltenham meeting.
Turf TV is owned by a consortium comprising of 31 of the UK’s racecourses and technology company Alphanumeric, and has ended the monopoly on coverage of horseracing enjoyed by Satellite Information Services (SIS). Ladbrokes, William Hill, Coral and Betfred together own approximately 53 per cent of the company.
The ‘big 4’ of bookmakers had previously boycotted the new service, claiming signing up with Turf TV would increase their annual costs by £50 million.
However, Ladbrokes have now followed in the footsteps of Coral - who acquiesced last month.
It now seems as though the war of words is drawing to an end and only a matter of time before William Hill and Betfred reluctantly follow Ladbrokes’ lead.
Having blank screens when a race is on is not something a bookie can consider. As the Telegraph reported yesterday, one punter left Ladbrokes when he realised there was no coverage of a race and went down to the road to a rival bookie.
Editor, Jackpot.co.uk - 2008-01-02 11:38:08