ITV launch online gaming suite with PartyGaming

ITV, the UK terrestrial television broadcaster, has launched an online casino in a partnership with online gaming giant PartyGaming.

The white-label deal, which has not been officially announced, sees all the classic casino games such as roulette, blackjack and slot machines on offer at ITV Casino.

Customers can also play a bingo version of the popular soap Emmerdale, as well as a Friends Reunited (which ITV owns) version of poker. Betting services and backgammon are also available as part of ITV’s push to generate revenue from means other than advertising.

ITV will hope this deal fairs better than their interactive gaming partnership with Sportech, which was cancelled in January 2006 after poor performance.

Editor, - 2007-09-05 11:55:00

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