New gambling survey results

A poll carried out by the market research company YouGov and online poker company PKR.com has revealed that there is little opposition to the UK government’s desire to regulate the gambling industry.

Over 4,000 people were polled as part of the Poker UK 2007 report, with 63 per cent agreeing with Tessa Jowell’s plan to regulate the much-derided gambling industry. There was even support from non-gamblers, with over 50 per cent also agreeing with the plans.

The survey also revealed that regulation and proper licensing play a big role in consumer trust when it comes to playing at online casinos. 63 per cent believed that it is important for an online gambling site to have a licence and 70 per cent of respondents said they would trust an online casino or poker room that was licenced and regulated in the UK.

"We've always known that trust is a major factor when it comes to consumer decisions about where to gamble online - which is why we would welcome the introduction of a UK based licensing regime in order to extend an even greater level of protection to consumers and help them avoid unscrupulous operators," said PKR.com’s chief executive officer, Malcolm Graham.

The survey also revealed that many people’s view on gambling is changing, as poker is now seen as a form of entertainment rather than a gambling activity.

Editor, Jackpot.co.uk - 2007-01-22 11:53:33




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