Gambling companies target Spanish market

UK gambling companies Ladbrokes and William Hill plan to aggressively target the lucrative Spanish gambling market by both opening up to 70 betting shops by the end of the year.

Analysts predict that the Spanish gambling market could grow to €39 billion by 2010, with the sports betting market alone contributing €4.5 billion.

"There is a huge demand everywhere," said John Hallahan, Victoria's Operations Manager, a joint venture between William Hill and Spanish gambling firm Codere.

"It's an old cliché but the sky is the limit," he added.

William Hill’s first shop has opened above a Codere casino in Madrid and is in stark contrast to the stereotypical bookie shops in the UK – it is covered in chrome, has sofas and even features a bar.

On average, Spaniards spend about €670 a year on gambling and all the big gambling companies will be keen to capitalise on a market where, up till now, people had to go online if they wished to place a bet.

Editor, Jackpot.co.uk - 2008-04-17 10:59:01




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