One thousand gambling sites face ban

The British DCMS has today confirmed that it will not hesitate in banning online gambling sites from advertising if they are licensed in jurisdictions that fall outside of its ‘white list’. If they break the law they could fined or imprisoned.

A list has been complied of jurisdictions that either fall within the European Economic Area (EEA) or have applied and been successful in proving that they operate rigorous licensing regimes intended to stop children gambling, protect vulnerable people, keep games fair and keep out organised crime. The only two non EEA countries to apply and be successful where Alderney and the Isle of Man. The gambling jurisdictions of Antigua, Costa Rica, Kahnawake, and the Netherlands Antilles where not unsuccessful.

The government has now firmly laid out its plans and told companies not based in white listed jurisdictions that in order to advertise in the UK they must move to a jurisdiction within the white list or their current jurisdiction must successfully apply for a place on the white list to be able to continue advertising from the 1st of September.
Further details of the regulations will be announced today in Parliament.

The legislation will apply to all forms of gambling (casino, bingo, poker and sports betting). Those operators that do no comply will effectively be banned from advertising on TV, radio, newspapers, magazines, taxis, buses, the tube and some websites.  The statement also notes that “if operators, publishers, broadcasters and advertising companies break the rules, they could face fines or even imprisonment.
Major UK casinos and gambling brands such as Jackpotjoy, Intercasino, Betfred and Littlewoods Casino, currently all based outside of the EEA,  have either been caught out and not made alternative plans, or will have to drastically accelerate their plans to move to a white listed jurisdiction to continue advertising their products.

Editor, - 2007-08-09 12:58:47

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