Ladbrokes' TV gambling ad faces investigation

Even if you have watched only a small amount of television recently you have more than likely still seen Ladbrokes’ recent advert featuring a host of ex-footballers.

Well, that ad is the first by gambling companies to be investigated by the Advertising Standards Authority (ASA) following the introduction of the Gambling Act 2005.

The ASA has received just four complaints about the ad, produced by M&C Saatchi, featuring well-known ex-footballers such as Ian Wright, Ally McCoist and Lee Dixon.

In the ad, the footballers play stereotypical builders sitting in a cafe, with Wright challenged to "put his money where his mouth is".

The ASA will investigate whether the ad complies with the new legislation relating to advertising by gambling companies specified in the Gambling Act 2005, which states that ads must not "exploit the susceptibilities, aspirations, credulity of children, young people or other vulnerable people".

Although Ladbrokes are not surprised by the investigation, they will be defending their case strongly.

"Given that it's the first time gambling companies have been able to advertise, we're not entirely surprised there have been complaints. But we don't think we have transgressed and we will vigorously defend our case," declared Ladbrokes spokesman Kieran O’Brian.

Editor, - 2007-10-24 11:16:24

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