Foxy Bingo drop Jordan over pay demands

Foxy Bingo, the online bingo operator, has parted company with glamour model Jordan.

Jordan has been involved in Foxy’s online and offline marketing strategy since 2006. The decision was made after Foxy couldn’t compete for Jordan’s time without "a significantly increased investment."

As a result, at least for the time being, Foxy’s campaigns will only feature “Foxy” – a man dressed in a suit with a fox’s head.

However, Cashcade, the parent company of Foxy Bingo, says that celebrities will continue to play a part in Foxy’s marketing approach. Russell Grant, the jolly UK astrologer, signed with Foxy last September to bring out a new game – Russell’s Lucky Stars. Cashcade also revealed that they will be quadrupling the advertising spend this year.

With that in mind, expect Foxy to be on your screens this coming year with new celebrities endorsing the brand.

Editor, - 2008-01-18 11:45:19

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