Dennis Publishing Join Online Gaming

Popular men’s magazine, Maxim, has launched its own brand of online gaming, after their publisher, Dennis Publishing signed a deal with The Money Gaming Corporation (TMGC).

TMGC will provide to Dennis Publishing tailor made MoneyGaming branded sites for Maxim, where players compete and bet against one another playing skill-based games, such as backgammon, solitaire and pool.

The new deal will make available to MoneyGaming, Maxim’s 28-40 year-old male readership, targeting a market audience whose average income is 29 per cent higher than the national average.

CEO of TMGC, Liad Shababo says; “As Maxim and Total Gambler readers ourselves, we’re really excited to be partnering with Dennis Publishing to offer MoneyGaming. Like most blokes we were fed up with losing money to traditional casino sites and set up MoneyGaming so we could enjoy thrashing our mates at pool and backgammon, and know that there was a 50:50 chance of winning the pot.” - 2005-11-23 11:00:58

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