Casinos in Macau try to lure gamblers to slots

Casino game developers and casino owners are trying to lure Asian gamblers away from their comfortable seats at the baccarat and blackjack tables to the more profitable slot machines.

Slots are highly successful in Las Vegas, with themed slots such as Spiderman and Indiana Jones a huge hit with American gamblers. However, it appears as though these slot games do not have the same appeal to the Asian gamblers.

"There are plenty of games in the market with themes on Star Wars, Spiderman and the like," said Tony Tong, chief executive officer of PacificNet, a gaming technology company.

"Asian people know about these stories but they do not have an emotional or cultural attachment," he told AFP at the Global Gaming Expo Asia in Macau.

As a result, gaming companies will now begin developing games specifically to target the Asian market, and in particular, the gamblers in Macau.

"It is very important we gain a better understanding of Asian gamblers, or more particularly Chinese gamblers," Tong continued.

For example, Bally Gaming, a premier developer of casino games, will be bringing out some new games specifically for the Asian market.

Hot Shot Progressive All About Money – following the success of the Hot Shot series of slot games, Quick Hit Platinum Mega Winner, a Mahjong-themed game called Celestial Winds and Chinese Kitchen will all be released for the Asian market.

Editor, - 2008-06-09 11:28:50

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