Camelot just the ticket
Following a rise of three per cent in ticket sales in the first three quarters of the year, Camelot, the National Lottery operator, has improved its chances of securing the lottery licence once more.
Camelot revealed that National Lottery ticket sales increased by £105.4 million to £3.71 billion in the last set of figures to be released before the February 9 application deadline for submissions for the new licence.
Interactive sales via mobile phones, interactive television and the internet sky-rocketed by 57 per cent to £212.5 million in the last nine months of 2006, driven by two million sign-ups and improved accessibility, leading Camelot to claim it was the most successful interactive lottery in the world.
“The interactive channels have been one of the big success stories,” said Camelot’s commercial director Phil Smith.
Sales of scratchcards and instant win games also rose by 7.6 per cent to £676.9 million.
Competition for the licence looks increasingly weak with Sir Richard Branson and Ladbrokes apparently pulling out of the race. Camelot’s main challenge is set to come from India’s state lottery operator Sugal & Damani, with a possible bid coming from the Intralot, the Greek lottery operator.
However, Camelot is not resting on its laurels and plans to “win the licence, and not just retain it”. It plans to develop more games and monitor every aspect of its operations to prove to the lottery regulator it is fully deserving of the lottery licence for the next ten years.
The winner of the licence will have to prove how much they will donate to charity and any new plans for new and innovative games. So far, Camelot has raised £19 billion for good causes since the launch of the National Lottery in November 1994.
A decision for the new 10-year licence will be made in the summer.
Editor, Jackpot.co.uk - 2007-01-18 10:55:54