The die is cast - Caesars to be the new name for Harrah’s Entertainment
Harrah’s Entertainment, the world’s largest casino company, has decided to change its name to Caesars Entertainment Corporation in an effort to give the company more brand awareness around the globe.
Harrah’s, which runs 50 casinos throughout the world, acquired the Caesars brand in 2005 through a merger.
"Adoption of the name Caesars Entertainment Corporation will provide our company with greater prestige and help attract strategic business partners as we pursue expansion opportunities in new jurisdictions," said Gary Loveman, Harrah's chairman, president and chief executive officer.
"The change also reflects our evolution into a full-service entertainment company that offers a rich range of gaming and non-gaming amenities to our guests."
Editor, Jackpot.co.uk - 2008-04-10 10:37:13