BSkyb closer to 365 completion

BSkyB’s purchase of 365 Media Group, the company that owns online gambling and sports websites, has moved a step closer to completion with almost 60 per cent of 365’s shareholders approving the deal.

BSkyB offered 68p a share for the company last month, amounting to a £96 million cash offer. Initially, only 30 per cent of shareholders backed the deal.

365 Media Group own and operate gambling and sport websites such as, and the online casino Through the acquisition of 365’s network of websites, BSkyB would gain an audience of over nine million web users per month and around 60,000 extra betting and gaming customers.

The deal will therefore increase BSkyB’s growing portfolio as they seek to expand their influence within the online entertainment sector. An acceptance of the offer has been given an extended deadline of January 19th.

Editor, - 2007-01-08 11:46:40

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