Bodog announce changes

Bodog Entertainment has announced that they plan to halt all of their US gaming-related advertising as they seek to focus their advertising efforts towards the European and Asian markets. However, they will continue to market their other digital products as normally.

The decision was described by Bodog as "a strategic decision based on the entertainment company's long-term business objectives".

Bodog founder Calvin Ayre referred to the current doubts in the U.S market as the motive behind the decision.

“Though the online gaming environment in the U.S. seems to be headed down a path toward eventual regulation, the current climate calls for even more focus of our gaming-related advertising dollars into markets that face Europe and Asia," said the enigmatic billionaire.

“We couldn't be better positioned to build upon our current success and growth and to continue our aggressive push toward international expansion into markets such as Europe and Asia,” he added.

Bodog have also concluded the relocation of its global headquarters from Costa Rica to Antigua. It is an interesting move by Bodog, with Antigua currently in a dispute with the U.S. The Caribbean island claim that the U.S has not abided by the rules of the World Trade Organisation (WTO) and has accused the U.S of over-protectionism since the Unlawful Internet Gambling Enforcement Act was brought into law. Nevertheless, Ayre believes Antigua is ideal for Bodog’s future plans.

"This accords our gaming division a license in a safe, reliable and well-regulated jurisdiction and Antigua is also the right jurisdiction from where to run our European expansion,” Ayre said.

The move will be a big boost to Antigua’s local economy following the closing down or relocation of many online gambling companies on their shores.

Editor, Jackpot.co.uk - 2006-12-06 12:12:35




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