Big Brother Sportsbook Losses
Online sports betting sites made heavy losses over Chantelle winning the Channel Four reality TV programme Big Brother last Friday.
Chantelle, the ultimate blond Essex girl, was the only non-celebrity to enter the Big Brother house. As such, she was widely tipped to be voted out within the first few weeks leading betting sites to give her outsiders odds of 16/1. Despite her odds, many punters still took a chance on the Essex girl and took the bet.
As the weeks went on however, Chantelles antics in the Big Brother house combined with her down to earth manner meant that she became a real crowd pleaser. By the last week of the series, Chantelles odds had plummeted to 1/7.
Graham Sharpe, a spokesman from William Hill said, “Chantelle cost us a fortune when she was backed from an original 16/1 right down to 1/7. However the show was a very successful betting event and we estimate that the best part of £2 million was gambled in total”.
OnlineCasinoNews.com - 2006-02-02 13:07:19