Betfair to sponsor WSOP Europe

Betfair has been chosen by Harrah’s Entertainment Inc. to sponsor the World Series of Poker (WSOP) Europe which launches for the first time in London this September.

It will be the first time that a WSOP has been held outside of Las Vegas and, as such, the first time a WSOP bracelet will be up for grabs in Europe.

The event will be held at the London casinos Fifty, The Casino at the Empire and The Sportsman, all of which are operated by London Clubs International.

The deal will see Betfair promoting the event through to 2011.

“Betfair is a global leader in gaming innovation,” said World Series of Poker Commissioner Jeffrey Pollack.

 “Our alliance with Betfair will launch and build the World Series of Poker Europe with prestige and authenticity. This will likely become the most important poker tournament outside of Las Vegas,” Pollack said.

"This is an historic deal for us," said David Yu, chief executive officer of Betfair.

"To present the WSOP, with its 38-year tradition, on its first venture into Europe is a great honour."

The event will kick-off on September 6 at The Casino at the Empire, with the main event scheduled for September 10.

Editor, - 2007-07-03 11:32:33

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