Betfair acquire Timeform

Betfair, the online betting exchange firm, have concluded a deal to acquire Portway Press Limited, which trades as Timeform.

Timeform, analysts for the horseracing industry, will still maintain their editorial independence with Betfair bringing in their capital investment, as well as their marketing and communication experience.

Betfair will integrate some of Timeform’s current services into its own brand and will drive to expand Timeform’s global exposure through the developing of new products.

The partnership of Betfair and Timeform seems ideal, with Chief Executive Officer David Yu encouraged by its potential.

"We are delighted to have acquired such a well-known and respected company as Timeform. At Betfair, we make money when our customers strike winning bets and with Timeform being in the business of finding winners too it is the perfect partnership.”

Chairman of Timeform, Reg Griffin, is equally as excited by the deal and echoed the aim of Betfair to increase the global name of Timeform.

"The partnership with Betfair, a company which shares our principles of integrity and trust, will open new outlets for Timeform's content, securing the brand both at home and internationally".

Editor, - 2006-11-30 11:56:49

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