Betfred, the Warrington-based betting company and self-proclaimed ‘Bonus King, has signed up Soccer AM’s popular Helen Chamberlain to be the face of an upcoming marketing push for Betfred’s Goals Galore promotion.
The promotion, essentially an accumulator, challenges punters to choose a minimum of 3 football games where they think both teams will at least score 1 goal, offering odds of at least 3/1. Predicting 15 games where both teams score at least 1 goal offers massive odds of 1,400/1.
Filming for the advert predominantly took place in Betfred’s King Street West shop in Manchester, and was a lot of fun for Chamberlain.
“I really enjoyed filming the commercial, especially as Fred was in it too,” said the TV presenter.
I love a flutter so I’m looking forward to having a punt on Goals Galore - it’s so easy to do too, in fact I reckon Fred (Betfred boss Fred Done) is going to be skint by the end if it!”
Those sentiments, apart from sending the company out of business, were echoed by the man himself.
“It was great working with Helen and I am delighted she has agreed to be the new face of Goals Galore. I can’t believe how popular the bet has become and this will just make it even bigger. More than ever I will be praying for clean sheets!” said Done.
Expect to see the commercial on Sky TV throughout December and in Betfred’s chain of 1,350 shops. If you fancy a sneak-peek of the commercial…well that can be found here.