William Hill Heading to the US

With the news that officials in the District of Columbia have taken steps to legalise online gambling, online casino operators are now keener than ever to do business in the United States. Up until recently, online casino companies have forged business relationships with their direct land-based casino counterparts, with the likes of 888 beginning an agreement with Caesars Entertainment.

However, William Hill, the ever-popular bookmaker and online casino operator, has entered the US gambling market via a slightly different route: The operators of William Hill Casino Club have spent £24 million buying two Nevada-based sports-betting companies.

American Wagering Inc and Cal Neva Sportsbook are the first of what William Hill’s CEO Ralph Topping said will be many more deals taking place in the US. Topping confirmed that expanding internationally was a primary concern for the company at the moment and that they were also looking to move in to Latin America. He also said that the companies were picked from a list of potential targets that had been drawn up by investment bankers.

With promises for many more international acquisitions, William Hill certainly seem to be leading the way in expansion following the news that Ladbrokes takeover of 888 is off.

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