Following Betfair’s ‘middle man’ advert being banned from UK television screens recently after being judged to be misleading by the Advertising Standards Authority (ASA), 888 have suffered a similar fate.
The 888 television advert in question has been running for some time now and has been used to promote the eight free spins to win £8,888,888 promotion that has been so popular at the online casino.
However, one viewer who had taken part in the promotion and won a small amount during the free spins argued that the advert was misleading. It was questioned as to whether consumers were made aware that they had to wager a certain amount of money in order to become eligible to cash out any winnings that they may have had.
After a response from 888, the ASA decided to uphold the complaint and ruled that the advert must not be show again in its current form.