Casino operators 32Red plc have reported an increase of 33% in trading performance in 2010, from 2009. This meant revenues of £16.9 million, which the 32Red attributed to improved customer retention.
The number of total players at the casino also increased, by 23% from 2009, up to 30,933. In addition to this, the amount earned by the casino from each player saw another increase, with player yield increasing from 458 in 2009 up to 479 per player.
Finally, there was also an increase in customer recruitment with 21,853 new players; an increase of 14% from the previous year.
Ed Ware, CEO of 32Red plc added that the good news was particularly pleasing due to it coming during a time of “continued economic uncertainty in our primary market, the UK.”
With such positive news coming out of 2010, and an expected general increase in economic fortunes, 2011 looks like it’s going to be a good year for 32Red online casino.