As more and more hopeful stars get voted off talent contest, The X Factor, favourites for the winner are starting to become clear. Current favourite to be outright winner at Paddy Power is Matt Cardle who is at 10/3, while Aiden Grimshaw and boy-band One Direction are priced at 4/1 and 9/2 respectively.
In with less of a chance in the view of the bookies are Wagner Fiuza-Carrilho who is at 100/1 and Diva Fever who are 80/1 to win the contest.
While the big things are happening on The X Factor, Paddy Power are also in the news as they have struck a deal with game suppliers BaddaMedia to allow gaming content to appear on the Irish bookmaker’s various sites. In addition to BaddaMedia’s current portfolio of casino games, Paddy Power will also benefit from exclusive and bespoke products developed with their assistance.