Betfair has launched two new products to add to its range of online gambling services, which already includes an online casino, arcade and sports trading products. The new services are LMAX, a new financial trading product that will operate in a similar way to the sports trading service and Betchecker which will allow players to find the best bets around.
LMAX has been a long time in the making and is a financial trading spin off that offers investors the opportunity to trade Contracts for Difference. Betfair acts as a market place for these deals to occur and takes a commission as they do with their sports markets. Betchecker offers players the chance to find the best bets available from a variety of companies in order to give them the best odds around.
It has been a busy few weeks for Betfair as their shares started trading conditionally on Friday giving them a projected value of £1.65 billion.