William Hill Casino has selected marketing software solutions company Unica Corporation to provide web analytics solutions. The reason for William Hill’s increased efforts in web analytics is that they are attempting to improve their customer’s experience by finding out what players like and what they don’t. By tracking which methods or changes have a positive impact on the number of visitors to certain areas of their gaming community, William Hill will be able to work out ways to keep all players happy when using their products.
Unica Corporation, based in America, will allow for faster business decision making to occur in addition to improving William Hill’s customer internet experience. CEO of William Hill Online, Henry Birch said that: “Unica will help us to gain valuable insight”. He added that they would: “Provide us with analysis in to individual customer experiences”.
With this new addition to the William Hill Online family, the emphasis is clearly on allowing players to have an enjoyable and stress-free gaming experience.