32Red Casino’s CEO, Ed Ware, has insisted that the casino is not purely reliant on a handful of high-rollers by claiming that that perception is “utterly wrong”. Ware was speaking following the publishing of 32Red’s record breaking half-yearly results, which showed a 29% rise for the first six months of this year in terms of casino revenues. This figure was helped by a 35% rise in active casino players to 19,497 and a 26% rise in new casino players to 12,289.
These figures illustrated the transformation of 32Red Casino in the last five years, following reports in 2005 that their top ten casino players made up 20% of gross wins. Despite this turnaround, Ware made it clear that 32Red had no plans to expand or possibly merge with a larger firm. Referring to the merger between Bwin and Partygaming, Ware stated that a similar deal was simply “not on the agenda”.
Financial analyst Nick Batram said that 32Red was a “pretty good business in a world where everyone is saying you have to consolidate, it has still been growing the bottom line.” With comments such as these appearing quite common at the moment, it appears as if 32Red’s current success looks set to continue.