Southend Casino Searches for Star

With the recent popularity of the X Factor (take a look at Paddy Power’s odds if you want to see how close the competition is), a casino in Essex has decided to take their chances and hopefully launch the next UK superstar. Rendezvous Casino, in Southend, are offering the lucky winner £1,000 and a mentoring contract with Choice Entertainment, provided they get through the heats in January, Febuary and March, as well as winning the final in April.

The winner will also be paid to perform at the casino. The casino’s marketing director, Jacqueline Collins has suggested that “this will be a fantastic way for a singer to show their true talent and take the title of Rendezvous Star Search 2009 singing live in front of an audience and judges.” We reckon that with the current economic climate, it’s also a sneaky way of getting players and would-be-players back into their casino as well.

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